Tips & Tricks

Thank You for Exhibiting at CPhI North America!

The CPhI North America team is committed to your success at the show. Below you will find tutorials, tips, and tricks for maximizing your time at the event. 

If you have any questions about your booth, please contact your Customer Success Manager, Dan Salerno, at

Setting Up Your Booth

Learn How to Register Your Booth Staff

The registration system for CPhI North America will allow your booth manager to register all team members for the event. Follow the link below for a step-by-step walkthrough of the registration process.

If you have any questions, please contact the Registration Team at +1-415-947-6940 or email The team is available Monday - Friday 9:00am - 4:00pm PT.

Learn How to Update Your Booth Profile

Learn how to update your booth profile. This profile will appear in the Official Event Show Guide, online floor plan, and on the mobile app. Follow the link below for a step-by-step walkthrough of updating your booth profile.

For questions about updating your booth profile, please contact your Customer Success Manager, Dan Salerno, at

Your Ultimate Expo Preparation Checklist

CPhI North America is coming soon, don't wait until the last minute to start preparing your booth! Follow the link below for your Ultimate Expo Preparation Checklist.  

These tips will help ensure you make the most of your experience at the event.

Tips for Building an Engaging Exhibit

Now is the time to begin thinking about your booth design. An engaging booth design will help you draw in additional foot traffic and boost your overall experience at CPhI North America

Follow the link below for tips to consider when designing the look and feel of your booth.

Take Advantage of Pre-Show Marketing Opportunities

Thought Leadership Tips

Thought leadership can lead to tangible returns across all of your company’s marketing channels. Use these tips to help position your company as an industry thought leader.

Using Social Media

Social media is effective, and most importantly, free. Use these tips to generate pre-show buzz across your all of your social media channels!

Effective Media Relations

A well-crafted media relations strategy will set you apart in the industry and have reporters turning to you time and time again for industry insights and subject matter expertise.

Your Onsite Experience

How You Can Connect With Attendees

When you’re exhibiting at a trade show, success is closely tied to your ability to spark interest among those walking the floor. Your booth must be memorable and engaging — not only visually, but also from a content perspective. 

Keep reading for advice on how to creatively connect with attendees walking the show floor. 

How to Maximize Your ROI Onsite

Tradeshows are an investment in your company’s growth, just like any of your other marketing activities. Be conscious of your costs, execute and you’re sure to get a big return on your investment. 

Use these tips to ensure you make the most of your time at CPhI North America.